East Hollywood Community Celebrates 10th Annual Little Armenia Beautification Project

Armenian Youth Federation – Hollywood Chapter
1611 N Kenmore Ave
Los Angeles, CA 90027

MEDIA ADVISORY

For Immediate Release
March 5, 2014
Contact: Carina Khanjian
Tel: (323) 333 0349

East Hollywood Community Groups Join in
10th Annual Little Armenia Beautification Project

WHO: Armenian Youth Federation (AYF) Hollywood chapter, Armenian National Committee of America (ANCA) Hollywood Chapter, in sponsorship with Congressman Adam Schiff (CA-D), the Office of California State Senator Kevin De León, Los Angeles City Councilmember Mitch O’Farrell, East Hollywood Neighborhood Council, Hollywood Beautification Team, the Rotary Club of Thai Town, Thai Community Development Center.

WHAT: Community cleanup and beautification project, followed by a cultural festival open to the public

WHEN: Saturday, March 8, 2014 at 9am; festival will begin at 1pm

WHERE: Rose & Alex Pilibos Armenian School at 1615 N Alexandria Ave. Los Angeles, CA 90027

The AYF and ANCA Hollywood chapters are teaming up with Los Angeles City Councilmember Mitch O’Farrell, Office of Senator Kevin De León, East Hollywood Neighborhood Council, the Hollywood Beautification Team, the Rotary Club of Thai Town and the Thai Community Development Center to clean and beautify the streets of Little Armenia in Hollywood. Congressman Adam Schiff (CA-D) and Councilmember Mitch O’Farrell have both confirmed their attendance to the event’s opening ceremony.
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Volunteers will gather in the courtyard of Rose and Alex Pilibos High School at 9am to hear opening remarks by various community leaders before they begin to beautify the streets of Hollywood. At 1pm, after the cleanup, there will be a festival celebrating the volunteers’ and community’s work, where various local artists will perform. Additionally, a portion of the festival will be dedicated to International Women’s Day, which also falls on March 8^th.

Since the official designation of “Little Armenia” in 2004, the AYF has been working with then Councilmember, now Mayor, Eric Garcetti to organize the neighborhood beautification project, which, according to the Los Angeles Sanitation Department, has resulted in the collection of over 40,000 pounds of trash.

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